Share the right link
Use your auction link or Auction Hub link in emails, newsletters, chat groups, social posts, and printed materials. Aucly auctions are not intended to be discovered through a public marketplace, so promotion works best when you share directly with your known community.
If your organisation runs more than one auction, use the Auction Hub where supporters need a stable place to find current and upcoming auctions. Use the individual auction link when you want people to land directly on one fundraiser.
Prepare simple messages
A strong promotion message includes:
- the cause you are supporting;
- the auction closing date and time;
- a few example prizes;
- the auction link;
- a clear call to browse, bid, and share.
Keep the first message short enough for mobile readers. Link to the auction rather than trying to describe every prize in the message.
Use reminders with purpose
Plan a launch message, a mid-auction reminder, and a final-day reminder. Keep messages short and positive. Highlight new, popular, or closing-soon lots when you have something useful to say.
Avoid sending repeated messages that say the same thing. Supporters are more likely to respond when each reminder has a reason.
Printed and visual materials
If you use posters or flyers, make the auction link easy to read and include a QR code when available. Place printed materials where your community already expects fundraising notices, such as school entrances, clubhouses, event tables, or newsletters.
