Understand automatic auction emails
Aucly sends organiser and bidder emails for important auction moments such as account access, bidding activity, winner follow-up, and payment collection. These messages help bidders know what happened and what to do next.
Review the emails your organisation can control before launch so the tone matches the fundraiser and the instructions match your payment and collection plan.
Keep templates practical
Good organiser email templates are short, specific, and action-oriented. Include:
- the auction or item context;
- the amount or next step, where relevant;
- accepted payment or collection instructions;
- a contact route for questions;
- a deadline when one matters.
Avoid adding long policy text unless your organisation requires it. Bidders are more likely to act when the next step is obvious.
Check links and placeholders
Before sending or relying on a template, review links and any inserted auction details. Make sure the text still makes sense if a bidder has won more than one item.
If you update payment methods, collection dates, or organiser contacts, update related templates at the same time.
Coordinate with reminders
Templates work best when they support a simple communication plan: launch, reminder, closing day, winner payment, and any follow-up. Keep the language consistent across email, chat groups, and printed notices.
