If you’re part of a PTA looking to raise more at your next school fundraiser, auctions are one of the most rewarding ways to do it. These tips come from real experiences running school auctions across the UK.
7 Auction Tips That Have Worked Wonders for PTAs
Auctions can feel a bit daunting the first time you try one, but they really can be brilliant for raising money and pulling the school community together.
Over the years I've seen a few things that consistently make the difference between a good auction and a great one:
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Ask local businesses first
We once had a local café give us a “breakfast for four” voucher and it went for more than £100. Parents love supporting places they already go to, and businesses like the shout-out in the school newsletter. Don't be shy, lots of them are happy to help.
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Add a “money can't buy” prize
The most competitive bidding I've ever seen wasn't for a fancy hamper, it was for “Headteacher for a Day.” Kids begged their parents to win it, and the parents happily obliged. Look around your school for those quirky opportunities.
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Piggyback on an existing event
Holding the auction on its own can feel like hard work. Tag it onto the summer fair, quiz night or Christmas market and you'll already have a crowd that's in the mood to spend.
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Make bidding as easy as possible
Not everyone enjoys standing up in a hall and waving their hand around. Some parents just want to put a bid in on their phone after bedtime. Give them that option and you'll get more people involved.
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Tell a little story with each lot
“Voucher for family meal” sounds dull. “Sunday roast at the Red Lion, donated by the landlord who has three kids at the school” makes people feel good about bidding.
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Keep reminding people
It's amazing how many people forget. A quick WhatsApp reminder or a post on the parents' Facebook group the day before closing can double your bids.
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Celebrate the winners
Announce who won, thank them, and especially thank the businesses who donated. A little recognition goes a long way, and it makes it easier to get prizes next year.
💡 Final thought: Don't worry if it feels messy the first time. Auctions are meant to be fun, people enjoy the buzz, and every pound raised makes a difference. After you've run one, you'll know exactly what works for your school and it'll only get easier.